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By: Martin Jelsema

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Well, yes, the Nike “logo” has a 2.5 to 1 horizontal to vertical ratio, but it’s pretty close to 2-to-1 when compared to vertical logos.

And I might “nit-pick” a little by claiming the Niki swoosh is not a logo at all. It’s their mark, but to be a logo in the traditional sense it needs to incorporate the name.


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